![]() Everyone ( Was it a butt-tweet? A subtweet? An errant DM? The coded key to some yet-to-be-written Dan Brown novel?) lost their minds. ![]() Martha once tweeted out a single letter-“ K”-to her many followers on Twitter. She publicized her profile, and then met two of her potential suitors for the first time, live, on the Today show. She publicly beefed with Taylor Schilling. She publicly beefed with Gwyneth Paltrow. She wrote an opinion piece for Time titled “ Why I Love My Drone.” She made a habit of tweeting pictures of food that, in this age of Instagram-filtered perfection, are notable for their fluorescent-lit sloppiness. She captioned one of the essay’s pictures, the one featuring Empress Tang curled up in a molcajete, “I call this ‘cat-a-mole.’” She published several pictures of her Chow Chow, Ghenghis Khan, sitting down to tea at the Plaza. She published, on, a photo essay about her cats, Princess Peony, Empress Tang, and Blackie. She made, during Bieber’s Comedy Central roast, a very dirty joke about Ludacris and the absorptive capabilities of Martha Stewart Collection bedsheets. ![]() Here are some of the internet-provocative things Martha has done, in her public life, over the past several years: She discussed sexting on late-night TV. Martha seems to intuit this, or at least to give the illusion of intuition. The web, as a platform, has given rise to a particular cultural style: one that rewards unexpected meetings ( Michelle Obama and Missy Elliott!), cross-genre experiments ( Emoji Dick!), and the overall embrace of irony. But in a broader sense, the media convergence sense, a show like Martha & Snoop’s Dinner Party-the “domestic diva” hanging with her good friend Snoop, the two of them chatting with celebrity guests and making sly allusions to weed-is entirely of the internet. Stewart is recognizing the power of memes and snaps and viral whimsy, and using them to suit her needs.Ī VH1 show is not, in strictest terms, the web. She has been, basically-as a celebrity and a personality and a sensibility-conquering the internet. She has been expanding that brand according to the logic of the digital world. The “domestic diva,” in the wake of both her stint in jail in 2004 (for lying to federal investigators about her stock holdings) and her company’s financial troubles, has been building her brand, in part, by compromising it. For Martha, though (we can call her Martha, at this point: We’ve been through a lot with her), the move makes a particular kind of sense. Snoop has his burgeoning weed business Martha, her vaguely Borg-toned company, Martha Stewart Living Omnimedia. And now, it was announced this week, the Odd Couple of the Age of Irony is reuniting for a regular stint: VH1 will soon be airing a cooking show-working title: Martha & Snoop’s Dinner Party-hosted by the duo.īoth members of the unlikely celebrity partnership (Snartha? Moop? Stewp Dogg?) have, to be sure, differing commercial goals to be achieved in the team-up. They would appear together on $100,000 Pyramid. But if there’s one thing mass media can teach the world, it is that the appropriate response to “too much” is “here’s more.” Martha and Snoop, accordingly, would also hang out together (or à deux, as Martha might say) at Comedy Central’s roast of Justin Bieber.
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